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The Historic Sportscar Racing organization has signed a new long-term sponsorship agreement with Mission Foods to serve as the presenting partner for the HSR Classic Endurance Championship. The apt…
The Historic Sportscar Racing organization has secured a new long-term sponsorship deal with Mission Foods to be the presenting partner for the HSR Classic Endurance Championship by 2025. This collaboration introduces a fresh aspect to historic racing with a well-known sponsor, encompassing events that commemorate the sport’s heritage. Mission Foods CEO Juan Gonzalez expressed excitement about the partnership, emphasizing their involvement in the first major endurance championship in the U.S. for vintage and historic race cars. The collaboration mirrors the relationship between IMSA’s Michelin Endurance Championship and the WeatherTech SportsCar Championship, enabling participants in longer events to earn points towards winning endurance titles in HSR classes. The upcoming HSR Classic Endurance Championship calendar, in collaboration with Mission Foods, includes prestigious races such as the Sebring Classic 12 Hour, Watkins Glen Classic 6 Hour, Road Atlanta Classic 10 Hour, and the Daytona Classic 24 Hour. IMSA president John Doonan commended Mission Foods’ enthusiastic support in motorsports, lauding their commitment both on and off the track, culminating in a strong partnership with HSR.
