Visa Cash App RB has grappled with its identity over its first F1 season, but CEO Peter Bayer sees a team that is increasingly resonating with fans, even if its unconventional name contributed to a “rough start” to the year, as he exclusively discusses with RacingNews365.
In the 2024 F1 season, two new team names have been added to the official entrant list. Sauber has adopted the temporary name “Stake” as it transitions to become the Audi team in 2026, while Red Bull made a bold move by changing its name to Visa Cash App RB. The team’s CEO, Peter Bayer, spoke about the challenges of the rebranding process, acknowledging the difficulties in establishing a new identity. Despite initial confusion and divided opinions in the media, the team is now officially known as Visa Cash App RB F1 Team. Bayer emphasized the importance of fan engagement and hinted at potential changes for 2025 to clarify the team’s identity even further.
