When you brand your own team this way, no wonder you decide to quit F1
Renault CEO Luca de Meo has announced that the French manufacturer will be exiting F1 after nearly half a century of involvement. The decision, to end participation in F1 after the 2025 season, was made due to the team’s unsatisfactory performance and lack of results in recent years. De Meo emphasized the importance of team identity over engine performance, noting that fans and sponsors are attracted to teams, not just engines. The shift in F1 audience demographics towards a younger, more diverse fan base has influenced Renault’s decision to prioritize profitability and brand recognition. While acknowledging the disappointment of the Viry-Châtillon factory workers, De Meo stated that the move was necessary to revitalize the struggling Alpine team and ensure its long-term success. Additionally, he hinted at a potential partnership with Mercedes for the 2026 season as part of Renault’s strategic overhaul in the sport.
