P1racenews AI automatic summary:
Where is the real opportunity for Formula E as it heads to its big influencer media experiment in Miami this week?
The real opportunity for Formula E in Miami this week lies in its influencer media experiment involving 11 big name celebrities trained before competing on a time trial track around the Hard Rock Stadium. The goal is to capture the individual journeys for real-time viewing and a later documentary, showcasing the world’s only all-electric world championship. Despite the event’s high cost, success will be measured by the impact on building Formula E’s fame and attracting new fans. The Evo Sessions initiative was conceived to broaden the sport’s reach and align with the current trend of innovative marketing approaches in sports. Formula E aims to utilize the influencer program not as a one-time event, but as a strategic tool backed by data to continuously grow its fanbase and brand awareness.