P1racenews AI automatic summary:
Lewis Hamilton has dominated social media since the first images of him as a Ferrari driver were released earlier this week. The British driver is already generating a notable return on investment – and now owns the most-liked F1 photo ever posted to Instagram.
Ferrari is already reaping the rewards of their investment in Lewis Hamilton, with a photo shared on Tuesday generating significant value for the team’s sponsors. The 40-year-old driver began working at Maranello on Monday, and images of him in his new Ferrari race suit quickly went viral on social media. Hamilton’s arrival has already created over 12 million engagements on a social media platform, with Sponsorlytix estimating the total value of interactions at $412,000. Despite some criticism of the move, Hamilton’s influence and impact off the track are proving to be invaluable for Ferrari and their sponsors. This partnership between the iconic driver and team has the potential to be highly lucrative moving forward.
