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Mercedes chief communications officer Bradley Lord has named the “most interesting” situations to be handled at the Brackley-based team, including a “bombshell” that had a “rare” quality to it.
Mercedes chief communications officer Bradley Lord highlighted the most interesting “big crisis” moments for the team to manage, including the Pirelli tyre test controversy in 2013 and the aftermath of the Abu Dhabi Grand Prix in 2021. Despite facing intense situations, Lord finds managing crises in Formula 1 incredibly rewarding. One of the most memorable moments was when Nico Rosberg announced his retirement in 2016, catching everyone by surprise as the news hadn’t leaked beforehand. Lord described the challenge of crafting press releases late into the night after Rosberg’s retirement announcement as a fun experience. Overall, navigating through crisis moments and unexpected situations has been both exhilarating and rewarding for Lord during his time with Mercedes in Formula 1.
