P1racenews AI automatic summary:
The NTT IndyCar Series announced on Monday that it has named Cisco as an official partner of the series and the Indianapolis Motor Speedway. The partnership will allow Penske Entertainment to utilize a wide range of technological offerings from the global technology company, including consultation services from experts in nearly every area of the tech […]
The partnership between Penske Entertainment and Cisco will offer a wide range of technological solutions, including consultation services across various tech sectors like networking infrastructure and cloud management. While IndyCar has an existing title partnership with NTT Data, the collaboration with Cisco will not supersede that relationship. Cisco and NTT Data have a longstanding business partnership of 33 years, with recent closer collaboration announced just last month. Cisco’s Leader of Global Sports Marketing, Ashley Marusak, expressed excitement about providing technology solutions to Penske Entertainment’s top-tier racing properties. The partnership is expected to bring process improvements to IndyCar, including the use of Webex for meetings and press interviews, and at-track hospitality services at select races, such as the Indianapolis 500. Cisco’s extensive experience with partners like McLaren Racing, Real Madrid F.C., and the NFL positions them well to enhance the American racing scene.
