P1racenews AI automatic summary:
Lack of F1 title fight contributing to decline in social media popularity, study claims
A study conducted by Buzz Radar, a London-based social intelligence group, has revealed that Formula 1’s social engagement numbers have declined for the first time since 2018. The study analyzed over 70 million fan posts on social media and found a significant drop in social media mentions, new followers, and overall social media reach for the 2023 season. The report suggests that if a single driver continues to dominate the sport, F1 could lose up to 50% of its new audience by 2024. Buzz Radar also observed a shift in the tone of online F1 discussions, with descriptors like “boring” and “disappointing” becoming more prominent. The report attributes the declining popularity of the sport to a trend of single-team domination, similar to what was observed during Mercedes’ dominant years.
Source: Motorsport Week
