A dumb idea that worked

A dumb idea that worked

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February 12, 2014, isn’t a noteworthy date among IndyCar’s vast history, but it does represent a fun note among experiments that went onto bigger things. Ten years ago on February 12, during a pre-…

On February 12, 2014, the Arrow McLaren team, then known as Schmidt Peterson Motorsports, and lead driver Simon Pagenaud tested a visor-cam installation at Sonoma Raceway. This experiment marked a shift in using micro cameras inside helmets for a unique perspective in open-wheel racing. The HERO3 model by GoPro, released in 2012, allowed for a smaller and lighter camera to be duct-taped onto a helmet visor successfully. The video from this test garnered over 203,000 views, setting a record for RACER on YouTube and energizing the visor-cam genre in racing. Despite initial reluctance from IndyCar, the visibility and engagement generated led to a shift in attitude towards social media content like YouTube within the series. The second visor-cam filming at the St. Petersburg season-opener received hundreds of thousands of views, showcasing the growing popularity of such unique perspectives a decade ago. The incident also highlights the importance of communication and coordination within organizations to prevent misunderstandings and conflicts.

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