The TV challenge of Formula E’s new pitstop era

The TV challenge of Formula E's new pitstop era

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Formula E can’t afford for its new era of pitstop races to look confusing or dull on TV. Sam Smith looks at how its producers are tackling that

Formula E is introducing scheduled pitstops for the first time in seven years, with each car required to make a mandatory stop for a 10% energy increase via rapid recharge in the pitlane during the upcoming Jeddah race. This innovation, known as Pit Boost, aims to add excitement and strategy to the race weekend. The reintroduction of meaningful attack mode power hits has already led to more overtaking opportunities, enhancing the on-track action in Formula E. With the implementation of Pit Boost, there is a focus on how the visual and commentary aspects of the race will guide audiences through the static pitstops that can disrupt the race order. Formula E’s broadcasting team, including key figures such as Mike Scott, Tim Glass, and Tom Brooks, are preparing to educate viewers on this new era in Formula E racing. The innovative production setup, led by Aurora Media Worldwide and Whisper, is set to provide a fresh and engaging viewing experience for fans, with cutting-edge technology and multiple camera feeds enhancing the broadcast. Overall, Formula E’s commitment to evolving the race format and enhancing the fan experience showcases its dedication to pushing the boundaries of motorsport entertainment.

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