P1racenews AI automatic summary:
The Audi-owned Sauber Formula 1 team is to set up a technology centre in the United Kingdom in a bid to help it attract a bigger pool of engineering talent
The Audi-owned Sauber Formula 1 team is establishing a technology center in the United Kingdom to access a larger pool of engineering talent. Sauber has historically been based in Switzerland, which created challenges in recruiting and retaining top-notch staff due to the need for relocation and higher living costs. The F1 cost cap further hindered Sauber’s ability to offer competitive salaries and attract talent. Audi COO Mattia Binotto’s assessment led to the decision to open an engineering hub in the UK’s Motorsport Valley, aiming for operational functionality by summer in Bicester, Silverstone, or Milton Keynes. The establishment of the UK Technical Centre aims to enhance collaboration between Hinwil and the UK, fostering innovation and performance in Sauber’s engineering operations. Additionally, adjustments in the cost cap rules for higher-wage countries like Switzerland will provide Audi with financial relief to tackle the challenge of higher salary costs. This strategic move to the UK aims to offer an appealing package for potential staff members who were previously hesitant to relocate.
