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McLaren unveil staggering list of FIVE new sponsorship deals
McLaren has successfully renewed five global sponsorships ahead of the new F1 season, showing its strong ability to attract and retain partners in recent years. The team’s remarkable comeback to the front of the grid and winning the constructors’ championship after 26 years has made it an appealing choice for brands, leading to renewals with Stanley Black & Decker, Smartsheet, Salesforce, Medallia, and Alteryx through 2025 and beyond. These partnerships include tools and storage, technology, CRM platform, feedback, and enterprise data analytics and automation services. McLaren Racing’s co-chief commercial officer, Matt Dennington, expressed excitement about extending these partnerships and leveraging them to further innovate and excel in all aspects of the business.