P1racenews AI automatic summary:
FOX Sports has made a strong impression with its first IndyCar Series driver promotion video which debuted on Sunday morning on social channels and aired on the FOX network in the third quarter of …
FOX Sports generated significant buzz with their debut IndyCar Series driver promotion video during the NFC Wild Card Game, showcasing Josef Newgarden with a humorous and engaging presentation featuring NFL star Tom Brady. The promotional videos, also featuring reigning champion Alex Palou and popular driver Pato O’Ward, were filmed during an end-of-year visit to FOX Sports in Los Angeles and will be utilized throughout the season. The video featuring Newgarden quickly gained over 1.2 million views on social media and reached a vast audience during the high-profile game, drawing millions of viewers. The promo cleverly incorporated the Indy 500 tradition of drinking milk, avoiding the misstep of a previous milk-themed promo, and Newgarden humorously recalled a past questionable promotional decision in a podcast interview. FOX Sports effectively showcased the excitement of IndyCar racing to a wider audience, setting the stage for an anticipated season premiere on March 2nd on FOX TV.
